Insights

TLDR: Pricing is hard. For SMEs, especially those operating without the skills to know how to approach it properly or the right data to analyse effectively, getting pricing right is REALLY hard! Sometimes, it's tempting to think "it's ok - if we get it wrong, we'll just change it." It's not ok - and here's why...

Want to know why some businesses don't just survive change, but thrive through it? This blog's for you... read about Rock's 5 signs of strength in SMEs & see how your business compares.

This uber practical blog talks about what happens when there's a gap between brand perception & business reality - including 6 ways it can show up in customer interactions & what to do about it.

Learn how this small business went about positioning itself for growth. If you’ve ever wondered how Rock’s process works in practice, our brilliant clients at Buffalo Technical Services have given us permission to share their story so far - from Foundations Strategy to initial Alignment Planning & delivery, including a change of business model & full rebrand.

Innovation for SMEs - what it means, why it matters, what it looks like in practice.. & who to ask for help. Read on...

Feeling overwhelmed or apprehensive, aware that changes need to be made but not sure which? Here are 10 different responses to change...

Why SME business owners should consider trademarking their distinctive brand assets including consideration of risks & benefits, with egs.