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Insights
What we think
6 signs your brand perception is out of sync with your business reality (+ what to do about it)
This uber practical blog talks about what happens when there's a gap between brand perception & business reality - including 6 ways it can show up in customer interactions & what to do about it.
Jul 296 min read
Client story: Bring on Buffalo Technical Services!
Learn how this small business went about positioning itself for growth.
If you’ve ever wondered how Rock’s process works in practice, our brilliant clients at Buffalo Technical Services have given us permission to share their story so far - from Foundations Strategy to initial Alignment Planning & delivery, including a change of business model & full rebrand.
Jun 306 min read
Innovation for SMEs: from buzzword bingo to business tool
Innovation for SMEs - what it means, why it matters, what it looks like in practice.. & who to ask for help. Read on...
May 266 min read
Strategic Planning for SMEs: how to stay strong in the face of change.
Feeling overwhelmed or apprehensive, aware that changes need to be made but not sure which? Here are 10 different responses to change...
Feb 2811 min read
Intellectual Property 101: WHY SMEs should consider trademarking their company name or logo.
Why SME business owners should consider trademarking their distinctive brand assets including consideration of risks & benefits, with egs.
Nov 17, 20248 min read
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