We are Rock.
We're the business & brand consultancy fanatical about core foundations - both defining them & aligning whole businesses around them. We do it for one simple reason - because it matters.
Our Team
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Jen Harris
Partner
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Jeroen Leeuw
Partner
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Sheryl Bates
Partner
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Defined + Aligned = Inspired
Big companies have spent millions proving the commercial case for aligning businesses around well-defined core foundations (so we don't have to). Here are selected highlights of some recent studies - sorry for the labels or jargon, Rock didn't write them.
Terminology aside - aka one person's 'purpose' is another person's 'vision' - the evidence is clear. Being intentional about the big stuff (inc. what your business really cares about beyond just making money) translates into tangible business benefits. Meaning matters.
70%
more sales
KANTAR, "What is Brand Equity"
3 x
faster growth
DELOITTE, "Purpose is everything"
67%
greater staff engagement
GALLUP, "Q12 Survey"
46%
greater market share
HAVAS, "Meaningful Brands"
10%
better performance
EY/HBR, "The Case For Purpose"
Why Rock.Partners?
We're 'Rock' because we believe in solid foundations - one shared strategy, no silos.
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We'll custom-create our approach just for you - no forcing you to 'find your why' or 'define your authentic values'. Our solutions are well-researched & well-balanced. They're grounded & relevant to your business. We can use whatever terminology & format you prefer. Your foundations will fit your business, not ours.
We're 'Partners' because we don't drop a strategy & run. We stick around to help you embed it.
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We're flexible - we can work with your in-house team or hand-pick one from our extensive network of professional partners. Either way, we'll be your very own alignment advocate - coordinating whichever commercial, cultural or creative strategies, tools or resources you need.
Meet the founder
I'm Rachel Vigers, a highly experienced business consultant with a long background in corporate brand strategy.
For over 25 years, I provided strategic support to clients of all shapes, sizes & sectors in over a dozen different countries. Now, with Rock.Partners, I focus exclusively on SMEs determined to start strong, grow strong or exit strong.
Strategic consultancy can be a confusing space for smaller businesses to navigate - one loaded with jargon, terminology, 'proven methodologies' & 'proprietary models'. In my opinion, it doesn't have to be this way.
With 17 years of international agencies under my belt (inc. 10 yrs as a Brand Director advising at C-suite level) + as founder or co-founder of three small businesses & one charity, I've proved time & again that
1. strategic planning is essential for ALL businesses, regardless of size or stage
2. business strategy & brand strategy go hand-in-hand (one doesn’t exist without the other, or not for long at least)
3. meaning matters (ditching trendy labels to focus only on what really matters to your business is the best way to turn individual efforts into collective momentum)
I developed Rock's foundations-led approach to make strategic planning actually work for SMEs - to keep the strategy simple & shared across the business, saving the detail for delivery that is relevant to each department or function. To provide 'fit' for what's now & create 'flex' for what's next.
Let's Rock!
