If your business were a choir & your foundations strategy the song sheet, then your alignment process would be about making sure you had the right singers in place, each equipped & empowered to play their respective parts in harmony & make every performance a sell-out success!
Strong alignment involves taking a cohesive approach to commercials, creative & culture combined.
But no single provider can deliver expertise across your whole business, can they? No, they can't. That's why Rock.Partners works on behalf of our clients to custom-build a delivery team, using both in-house resources & outsourced specialist partners, that suits your business, not ours. No hidden agendas. No bias.

Momentum that moves you
Alignment Programmes are about working together to strengthen efforts & build critical momentum.
Alignment Programmes
Join up your Commercials, Creative & Culture. Be invincible.
Our Team
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Jen Harris
Partner
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Jeroen Leeuw
Partner
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Sheryl Bates
Partner
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Rock doesn't get distracted debating 'business' vs 'brand' vs 'culture'.
We don't care if ‘culture’ allegedly eats ‘strategy’ for breakfast or vice versa & don't get us started on whether Marketing or HR 'owns values’!
As far as we’re concerned, success is everyone's business & it's best achieved when everyone's singing to the same songsheet.
That’s why Rock's foundations-led approach focuses on four critical success factors that form a common ground: Direction, Connection, Impact & Value.
No discipline debates. No departmental in-fighting.
Just one shared strategy that everyone can run with.

Where we rock most....
If you're just looking for piecemeal support in one specific area, there will likely be other providers better placed to deliver.
Rock & Partners add most value to businesses who want to start with strategy & then take a cohesive approach to alignment. This is where Rock can act as an alignment advocate, coordinating multifaceted delivery programmes & making sure all the different departmental 'marbles' stay on the same, strategic track!
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Our Alignment Programmes
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GUIDED Alignment Programmes
Low-touch coordination, mentoring & supervision, great for businesses who either already have in-house delivery capacity (but need help with upskilling & expert supervision) or already have preferred delivery partners (but need support with pulling it all together, so it's all aligned).
Investment starts from £750pcm, depending on level & duration of support required (minimum term 3 months). Fixed term fees available on request.
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MANAGED Alignment Programmes
Hi-touch, hassle-free programmes including outsourcing, debriefing & supervision of delivery partners, coordination of cross-functional client project teams, mentoring & support for internal staff, ideal for businesses who just want the strategy delivered with minimal drain on management time.
Investment depends upon scope of services & includes Rock's management fee plus the fees of the preferred delivery partners.
Fixed term or retainer based fees both available.
Working with Rock meant my other budgets went further, too - the creative brief was a million times stronger & resulted in a rebrand much better than I would have got otherwise.
Guided Alignment client, Tom Parson
Innovation Consultant, Musician, Mentor, Founder of Big Echo
Rock’s one-stop approach makes so much sense, especially for business owners who don’t have the time, budget or headspace for dealing with a ton of different providers
Managed Alignment client, Sean Sweeney
Director, Buffalo Technical Services Ltd

Cohesion counts across all 3 Cs
COMMERCIAL
Build your business strong
How to operationalise, monetise & systemise the strategy effectively across the different business functions.
Rock & Partners can help with:
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Business Model Canvas / Plan
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Financial modelling & management
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Sales strategy
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Marketing strategy
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Systems & Process mapping
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Legal & IP advice
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Innovation workshops
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Systems & Software planning & roll-out
CREATIVE
Build your brand strong
How the strategy shows up visually & verbally, communicating to audiences in a suitably distinctive & compelling way.
Rock & Partners can help with:
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Branding
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Web design
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Pitch / proposal documents
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Content strategy & creation (design, copywriting, photography, videography)
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Social media strategy & management
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Events
CULTURE
Build your team strong
How to engage & empower the people within the business to cohesively deliver on the strategy.
Rock & Partners can help with:
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Motivation mapping & culture development
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Executive coaching & leadership
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HR advice & management
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Recruitment support
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Internal engagement
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Training & Mentoring - sales, marketing, customer service etc.
