Alignment Programmes
Join up your Commercials, Creative & Culture. Be invincible.
Our Team
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Jen Harris
Partner
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Jeroen Leeuw
Partner
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Sheryl Bates
Partner
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Rock doesn't get distracted debating 'business' vs 'brand' vs 'culture'.
We don't care if ‘culture’ allegedly eats ‘strategy’ for breakfast or vice versa & don't get us started on whether Marketing or HR 'owns values’!
As far as we’re concerned, success is everyone's business & it's best achieved when everyone's singing to the same songsheet.
That’s why Rock's foundations-led approach focuses on four critical success factors that form a common ground: Direction, Connection, Impact & Value.
No discipline debates. No departmental in-fighting.
Just one shared strategy that everyone can run with.

Cohesion counts across all 3 Cs
Momentum that moves you
Alignment Programmes are about working together to strengthen efforts & build critical momentum.
COMMERCIAL
Build your business strong
How to operationalise, monetise & systemise the strategy effectively across the different business functions.
Rock & Partners can help with:
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Business Model Canvas / Plan
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Financial modelling & management
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Sales strategy
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Marketing strategy
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Systems & Process mapping
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Legal & IP advice
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Innovation workshops
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Systems & Software planning & roll-out
CREATIVE
Build your brand strong
How the strategy shows up visually & verbally, communicating to audiences in a suitably distinctive & compelling way.
Rock & Partners can help with:
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Branding
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Web design
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Pitch / proposal documents
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Content strategy & creation (design, copywriting, photography, videography)
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Social media strategy & management
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Events
CULTURE
Build your team strong
How to engage & empower the people within the business to cohesively deliver on the strategy.
Rock & Partners can help with:
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Motivation mapping & culture development
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Executive coaching & leadership
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HR advice & management
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Recruitment support
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Internal engagement
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Training & Mentoring - sales, marketing, customer service etc.
Where we rock most....
If you're just looking for piecemeal support in one specific area, there will likely be other providers better placed to deliver.
Rock & Partners add most value to businesses who want to start with strategy & then take a cohesive approach to alignment. This is where Rock can act as an alignment advocate, coordinating multifaceted delivery programmes & making sure all the different departmental 'marbles' stay on the same, strategic track!
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Our Alignment Programmes
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GUIDED Alignment Programmes
Low-touch coordination, mentoring & supervision, great for businesses who either already have in-house delivery capacity (but need help with upskilling & expert supervision) or already have preferred delivery partners (but need support with pulling it all together, so it's all aligned).
Investment starts from £750pcm, depending on level & duration of support required (minimum term 3 months). Fixed term fees available on request.
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MANAGED Alignment Programmes
Hi-touch, hassle-free programmes including outsourcing, debriefing & supervision of delivery partners, coordination of cross-functional client project teams, mentoring & support for internal staff, ideal for businesses who just want the strategy delivered with minimal drain on management time.
Investment depends upon scope of services & includes Rock's management fee plus the fees of the preferred delivery partners.
Fixed term or retainer based fees both available.
...I already had a graphic designer I wanted to work with but having Rachel input into the briefing & feedback process meant the results ended up so much stronger.
Guided Alignment client, Tom Parson
Innovation Consultant, Musician, Mentor, Founder of Big Echo
Rock’s one-stop approach makes so much sense, especially for business owners who don’t have the time, budget or headspace for dealing with a ton of different providers
Managed Alignment client, Sean Sweeney
Director, Buffalo Technical Services Ltd

If your business were a choir & your foundations strategy the song sheet, then your alignment process would be about making sure you had the right singers in place, each equipped & empowered to play their respective parts in harmony & make every performance a sell-out success!
Strong alignment involves taking a cohesive approach to commercials, creative & culture combined.
But no single provider can deliver expertise across your whole business, can they? No, they can't. That's why Rock.Partners works on behalf of our clients to custom-build a delivery team, using both in-house resources & outsourced specialist partners, that suits your business, not ours. No hidden agendas. No bias.

