Be More Rock
Be intentional. Be joined up. Build strong.
Our Team
_edited.jpg)
Jen Harris
Partner
Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.
_edited.jpg)
Jeroen Leeuw
Partner
Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.
.jpg)
Sheryl Bates
Partner
Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.
How we roll:
Silo-free
Our approach is joined-up & friction-free.
By talking with team members at every level, across every function, our strategies are more informed & have greater buy-in. By coordinating alignment partners across a wide range of commercial, cultural & creative areas, we join the dots up across delivery too.
Straightforward
Our style is direct, clear & grounded.
No jargon, no padding, no nonsense; no forced methodologies, complex models or pre-assumed outputs.
We're led by data without drowning in it & we focus on fit-for-purpose programmes that real people can run with.
Strong
Our work is robust, relevant & effective.
We examine your business from every angle, researching your market & competitors as well as talking to the people that matter - your team, clients, partners etc. We work with you to find strong solutions that have both "fit " for what's now & "flex" for what's next.
Where we stand:
Strategy shouldn't be this hard...
Strategic planning is critically important for SMEs - especially during periods of rapid & regular change. Yet most of the UK's small businesses just don't understand or engage with it effectively.
From business coaches to brand strategists, growth consultants to 'digital transformation' partners, hiring multiple external providers can duplicate resources, undermine efforts, cause confusion & stall progress. Trying to work out answers internally can be equally challenging - resulting in biased perspectives, hours lost in Google searching, drowning in DIY courses or, increasingly, being misled by generic AI-generated recommendations that just don't fit.
But it doesn't have to be this way.
It's Rock's distinctive belief that SMEs get stronger quicker & stay stronger for longer by getting cohesively aligned around just four solid, shared foundations - Direction, Connection, Impact & Value.
Keep the strategy simple & shared across the business - save the detail for delivery, bringing in discipline specialists where needed.
One strategy - no silos.
Direction
Lay out your Roadmap.
What the future of your business looks like, what steps you need to take & what milestones you need to make in order to get there.
Connection
Build strong Bonds.
How to get the right people (inc. clients, partners, staff) to invest emotionally into your brand & nurture them to advocacy.
Impact
Evidence Benefit.
Being clear about the difference you make - to the world, to your market, your communities or the people & businesses that work with/for you.
Value
Create Advantage.
Knowing & leveraging the differentiated value that makes people choose you over other providers in a similar space
Step 1. Get defined
Be intentional. Our 4-Foundations Framework is about getting clarity & confidence in the areas that matter most - Direction, Connection, Impact & Value.
Step 2. Get aligned
Build a customised delivery plan designed to fit your circumstances & resources. Most clients only need support in some of these areas...
.png)
Culture
Build your BEHAVIOUR strong
How to engage & empower the people within the business to cohesively deliver on the strategy - motivation mapping, executive coaching, internal communications, training & mentoring.
Creative
Build your BRAND strong
How the strategy shows up visually & verbally, so you can effectively engage the right people - brand identity, printed/digital assets, content creation, merch, events, campaign concepts etc.
Commercial
Build your BUSINESS strong
How to operationalise, monetise & systemise the strategy effectively across the different business functions - Finance, Legal & IP, Sales & Marketing, Operations & Systems, Innovation etc.
Be More Rock
Big companies have spent millions proving the commercial case for aligning businesses around well-defined core foundations (so we don't have to). Here are selected highlights of some recent studies - sorry for the labels or jargon, Rock didn't write them.
Terminology aside - the evidence is clear. Being intentional about the big stuff (brand & culture as much as revenue goals) & more joined up in how it's delivered translates into tangible business benefits. Meaning matters.
70%
more sales
KANTAR, "What is Brand Equity"
3 x
faster growth
DELOITTE, "Purpose is everything"
10%
better performance
EY/HBR, "The Case For Purpose"
67%
greater staff engagement
GALLUP, "Q12 Survey"
46%
greater market share
HAVAS, "Meaningful Brands"