This Business Gig
A 10-week mastermind for business owners who want strategic clarity & accountability without jargon or overwhelm
Our Team
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Jen Harris
Partner
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Jeroen Leeuw
Partner
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Sheryl Bates
Partner
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Does any of this sound familiar?
Disconnect or Silos
Your business, brand and behaviour are out of sync somewhere. You've got an image that doesn't reflect reality, teams working at cross purposes or a gap between ambition & results.
Decision Paralysis
You're not sure what's next or how best to get there. Your team is stuck at founder bottleneck because there's no clear strategic framework to guide decision making across the business.
Weak Connection
You're struggling to attract or retain the right type of customers or staff. Your message isn't landing or the experience isn't meeting expectations. Or both. Either way, your engagement is low.
Competitive Pressure
Your market's moved on but your business or brand hasn't kept up. Your competitive advantage has been eroded & now there's no clear reason to choose you over others in the space.
It's not as if you haven't tried!
Many of the clients we work with have already tried to fix these problems themselves - without success.
They've wasted money on courses that they never completed or didn't tell them anything new. They've tried business coaches who talked a good game but didn't deliver. They've hired marketing consultants or digital partners who each only looked at their own piece of the puzzle.
If you've been here, we hear you. That's why we're offering you a better way...
Strategy that makes sense
If you're looking for a strategic approach that's robust but still relevant to a small business context... One that meets you where your business & brand is at now. One you can relate to & realistically run with. Then you've found it.
This Business Gig is a straightforward, affordable 10-week program crafted for businesses at your size & stage - no jargon, no complex data models, no expectations of crystal balls.
What we'll cover
We'll focus on four foundational elements - core success factors with relevance to every business function.
We'll keep the strategy simple - saving the detail for planning delivery across commercials, creative & culture (as best suits your business needs)
Direction
Weeks 1-2: Get clear on your business ambitions & roadmap
Connection
Weeks 3-4: Map out your audiences, values & style of engagement
Impact
Weeks 5-6: Pinpoint the difference you make & how to measure it.
Value
Weeks 7-8: Nail your source of competitive advantage
Alignment
Weeks 9-10: Put a delivery plan in place
How it works
With This Business Gig, you'll get as much out of the process as the output - so expect high quality content, conversations & connections. designed to work around the day job so you can find time to be ON the business as well as IN it.
Small Group Sizes
Max. 6 businesses per cohort so everyone can engage properly.
Up to 2 attendees per business so you can upskill together & share ideas on the spot.
5 x Group Sessions
In-person meetings in weeks 1, 3, 5, 7 & 9. Get training & tasks to do, ask questions, share insights and learn from peers facing similar challenges.
5 x 121 Sessions
Video calls in weeks 2, 4, 6, 8, and 10.
Get focused, expert guidance on your specific situation and stay accountable.
SME-friendly Resources
Access to practical learning materials & tools to share with your team & help you to do the work in between sessions.
What our fans say
"I know nobody else who has the same straight-talking & common sense approach to business strategy as Rachel. This programme is great for anyone on the hamster wheel who needs to zoom out, address some big questions & feel motivated again."
Tom Parson, Founder
Big Echo Innovation Consultancy
"Rock's big picture, joined up approach - to both strategy & delivery - has been a game changer for a small but ambitious business like ours."
Alexanda Macleod, Director
Macleod Accounting Ltd
"As owners, trying to work ‘in' & ‘on' the business at the same time is difficult so having Rachel to guide & support us was a huge force multiplier."
Ryan March, Director
Buffalo Technical Services Ltd
Your frontwoman
This Business Gig will be delivered by Rock.Partners founder, Rachel Vigers
For 30 years, Rachel has provided strategic support to companies of all sizes & sectors, across the UK, Asia & the US.
17 years in international corporate branding agencies in London & Hong Kong - incl. 10 years on Management teams, at Brand Director level, advising C-suites
10 years as an independent strategic consultant (pre-Rock.Partners)
Founder/co-founder of three businesses & one marine conservation charity
Rachel developed Rock's One Strategy.No Silos approach to make strategy work for SMEs. Strong. Straightforward. Silo-free.
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Is this right for you?
This mastermind is for you if:
✓ You run an established B2B business with a team of 5-50 people
✓ You're a founder or owner who wants to build a strong brand as well as a strong business
✓ You need to pivot, reposition, grow, or improve but aren't sure where to start
✓ You're within easy reach of Central or South Manchester (other locations to follow)
✓ You're ready to do the work, not just think about doing the work
